Social & Digital Marketing Lead in London
I’m a communication-driven creative with a holistic understanding of creative strategy and social media ecosystems. I don’t just create content — I build narrative frameworks that align brand voice, audience psychology, and platform behavior to drive measurable engagement.
Highly detail-oriented with a global perspective, I thrive at the intersection of culture and commerce, translating brand identity into culturally relevant, performance-aware storytelling. I bring cross-industry experience and adapt quickly to diverse markets and audiences.
I have a particular affinity for beauty, wellness, and fashion brands, where aesthetic precision, emotional resonance, and community-building are critical to growth. My work balances creativity with strategy — ensuring content doesn’t just look good, but performs with purpose.
About me
I have over 5 years experience as a creative content strategist, including 6 years in Italy. I am multilingual and enjoy creating consumer-focussed content that is tailored towards diverse cultures and groups.
How I work
I blend empathy, data, and narrative thinking to design content ecosystems that drive action, build brand equity, and shape cultural relevance. My approach connects audience insight with performance metrics — ensuring storytelling is not only emotionally resonant, but commercially effective.
I collaborate closely with product and growth teams to align messaging with business objectives, translating complex value propositions into clear, purposeful communication that moves audiences from awareness to conversion.