My Work - Emma Topham

My Work

Instagram • 2nd July 2025

Sunglass Hut Summer Launch

Developed and executed the launch of the summer campaign as part of a broader social and content strategy rollout. Played a key role in defining and activating the new brand positioning and tone of voice across social touchpoints, driving strong YoY revenue contribution and positive audience engagement.

E-Commerce • 2nd July 2025

Vogue Eyewear® Official Website | Vogue Eyewear® US

Owned the homepage narrative for Vogue Eyewear, defining the messaging architecture and tone to anchor the campaign digitally. Collaborated cross-functionally to activate a cohesive cross-channel content strategy, amplifying the launch across social and CRM to drive engagement and brand impact.

E-Commerce • 2nd July 2025

Summer Sunglasses for Women | Sunglass Hut®

Played a key role in the creative and content strategy for Sunglass Hut’s Summer 2025 campaign, aligning messaging across TV, social, and digital platforms. The hero TV spot aired during the NBA Finals, positioning the brand at the center of a major cultural moment and amplifying reach through coordinated cross-channel activation.

E-Commerce • 2nd July 2025

Sunglass Hut Exceptional Selection

Owned the end-to-end content strategy for an award-winning e-commerce platform, recognized with a DDA for “E-commerce Project of the Year 2024.”

Defined the narrative framework at concept stage and translated it across amplification assets and product display pages, ensuring brand consistency, strategic storytelling, and optimized conversion throughout the digital ecosystem.

Instagram • 15th June 2025

Trend: Western Era | Sunglass Hut

Identified and developed a 2025 trend story centered on “Cowboy Core,” translating a cultural movement into a commercially viable content strategy.

Partnered with product teams to curate eyewear aligned with the trend narrative, ensuring cohesion between storytelling and assortment strategy. Led the concept from initial insight through to cross-channel amplification, driving cultural relevance and product visibility across social and digital touchpoints.

Instagram • 21st May 2025

SOLARIS SUMMER 2025 CAMPAIGN

Owned the messaging architecture from initial creative concept and campaign claim to full cross-channel activation.

Defined the narrative framework and ensured seamless translation across paid, owned, and social channels — balancing brand storytelling with commercial objectives.

Instagram • 17th May 2022

CANNES FILM FESTIVAL | CAMPARI

Led the social media strategy for the Campari x Cannes Film Festival sponsorship, defining the creative concept and copy direction to position the brand at the heart of a global cultural moment.

Developed a content framework that translated the on-ground activation into a cohesive digital narrative, driving reach, engagement, and brand prestige across social platforms.

Instagram • 26th July 2021

FELLINI FORWARD | CAMPARI

Played a key role in defining the social media strategy for Campari’s pioneering 2021 AI-driven film project, which reimagined Federico Fellini’s masterpieces.

Developed a framework to amplify the content across social channels, positioning the brand at the forefront of creative innovation and engaging audiences with a culturally and technologically groundbreaking story.